MINED Video Challenge

Be creative  IMPACT THE WAY WE imagine and SHAPE the future  win $10,000 or more 


Individual undergraduates or teams from any Ontario university or college are tasked with creating a compelling 5 minute video that shows how Ontario mining will reinvent the future.

Don't just document the development scenarios we already use, think of things we may achieve that seem to defy all current assumptions. How will industry change for the better? How will mined products enable society to improve? Ultimately, the video should motivate visionary thinking and inspire action by industry leaders.

OMA is running this competition in parallel with the MINED Open Innovation Challenge as part of our innovation agenda, aimed at driving enhanced performance in health and safety (mining with zero harm); environmental protection and energy efficiency (mining with zero carbon and zero waste); and productivity (building global competitiveness).  


The producer of the best video gets $10,000. Early Bird submissions have a chance to win an additional $500.

Travel costs to attend the MINED Grand Finale in Toronto will be covered for up to three members of the winning production team (read the guidelines). Winners get to:

  Meet with CEOs, CFOs and senior communications officers of mining companies.
  Engage with industry communications experts and get valuable feedback on your work.
  Build a career portfolio by adding a video that demonstrates a range of valuable skills.

Submit your video

Entries are due at 4:00 pm on March 12, 2018. Any video received before 4:00 pm on February 26, 2018 will be entered in a random draw to win a $500 Early Bird Prize.

You must include:

  Information on the producer and any other members of the production team
  A synopsis that includes the main ideas and supporting points in your video (150 words max)
  A link to your private YouTube video

For information on supported formats, please read: YouTube Video and Audio Format RecommedationsPlease respect the artistic/creative community - make sure that your video does not infringe someone else's copyrights. Read up on copyright before you start filming.

If you have more than one idea, you are free to make multiple submissions. 


  • September 28, 2017: COMPETITION OPENS
  • February 26, 2018, 4:00 pm: EARLY BIRD VIDEO ENTRIES DUE 
  • March 12, 2018, 4:00 pm: ALL VIDEOS ENTRIES DUE
  • May 17, 2018: MINED Open Innovation Competition GRAND FINALE, AWARDS and RECEPTION


The MINED Video Challenge is made possible by the collective financial and in-kind support of Ontario Mining Association members



Minerals and metals are essential to modern life and are the irreplacable building blocks of new technologies. Mining contributes significantly to the economic wellbeing of Ontarians. The province is also among the world's safestcleanest and most socially-responsible places to mine. For example, Ontario has some of the world's lowest carbon nickel, so mining it here means reducing overall global greenhouse gas emissions. To continue being competitive, however, Ontario mining has to innovate and find new ways to be technologically and socially progressive. Your video will inspire industry leaders to think creatively about transforming the way we mine, enabling responsible and sustainable growth of Ontario's mining industry to support people and communities, while delivering improvement in health, safety and environmental performance through innovation.


The OMA Communications and Outreach Committee, which includes public relations and communications professionals from member companies, will select the winning video. They will be looking for: 

   Adherence to the MINED Video Challenge Terms and Conditions

Content quality - how effective is the video in meeting the contest objective? 

Originality and creativity of concept - how innovative is the vision laid out in the video? Is it presented in an attention- grabbing and memorable way? 

  Production quality - how well have you planned, edited, and executed the visual and sound elements?

The OMA Communications and Outreach Committee will use this rubric to score your entry.  

 What makes a good video?

Here are some tips: 

  • Be original. Challenge yourself to think in ways that will likely build on the ideas of others, but not duplicate them.
  • Focus on something that you and your viewers can be passionate about and apply your unique voice and perspective to telling the story. 
  • Take a personal approach. Talk about how mining might affect your community, your friends and family in the future. If you were to choose a career in mining, what sort of industy would you like to work for?
  • Take the time to research, so that your vision is grounded in facts about the industry. Some questions to ask:
    • Has mining contributed to civilization(See the History of Metals for inspiration)
    • How has Ontario mining changed over the years?
    • What do Ontario mining companies do to protect the health and safety of employees and communities? 
    • What kind of opportunities does the industry offer young people like me?
    • Does it play a role in building a green economy?
    • What is the connection between innovation, next-generation technologies and mining?
    • Does mining enable energy conservation and environmental solutions?
    • Can it uncover the building blocks of a sustainable future?
    • Does Ontario mining hold a leadership position in global markets? Should it? Why?
    • What opportunities are created for mining due to developments in digital technologies, analytics, cloud and autonomous operations? (see The Industrial Internet, and How It's Revolutionizing Mining for ideas)
  • Remember that clarity and logic are crucial aspects of good storytelling.
  • Focus on safety during filming. If you act out mining practices, ensure that the appropriate gear is worn. Safety is the top priority for Ontario miners, and this should be reflected in the videos. 


A good place to start is the OMA website - the facts and figures page will set you on your way to discovering Ontario mining. Check out our members' sites as well. The OMA's Target Zero+ Strategy will give you an idea of where we envision the industry is headed.

For some extra inspiration, watch the follwing videos: the first was featured at the 2017 MINED Innovation Grand Finale, while the one below shows a presentation delivered during the mining-themed session at ideacity 2017.


You will be invited to attend a live event - the MINED Grand Finale - on May 17, 2017 at the Art Gallery of Ontario, where you will be awarded your $10,000 prize. This event is conducted in Dragons' Den style format, with MINED Open Innovation Challenge finalists pitching their ideas to a panel of top mining executives. The audience consists of mining company representatives, academics, government officials and very bright engineering students.


If you have general questions about the competition, please post them to our Facebook or Twitter using #MINED2018. If you have a private question, email us at MINED@oma.on.ca.

 Dowload a Poster

MINED Video Challenge Poster (JPEG)

MINED Video Challenge