Contest now closed. Winners were announced on June 1, 2016 at the Royal Ontario Museum. Congratulations to the winners of the 8th and final SYTYKM season!


Your video entry will be in the running for considerable cash prizes - check out the AWARD CATEGORIES & PRIZES on offer. THE TOTAL AVAILABLE PRIZE MONEY THIS YEAR IS $45,000.  

Note that there is a $500 school bonus prize for each winning entry, in addition to other prizes for participating teachers and schools. As well, we've introduced a monthly $100 social media draw, open to all Ontario residents. Follow us on Facebook and Twitter to learn more.

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Create a compelling 2-3 minute video clip that profiles the benefits of mining to society. You can work alone or get a group of friends together and work as a team. 

Your video can explore a range of benefits that mining brings to society. This may include economic growth, employment opportunities and beneficial end-uses of mining products. You may decide to document how mining impacts various Ontario communities and how it contributes to building a better world.

Here are just some things to think about when planning your video:

  • Has mining contributed to civilization? (See the History of Metals for inspiration)
  • How has Ontario mining changed over the years?
  • What do Ontario mining companies do to protect the health and safety of employees and communities? 
  • What kind of opportunities does the industry offer young people like me?
  • Does it play a role in building a green economy?
  • What is the connection between innovation, next-generation technologies and mining?
  • Does mining enable energy conservation and environmental solutions?
  • Can it uncover the building blocks of a sustainable future?
  • Does Ontario mining hold a leadership position in global markets? Should it? Why?
  • What opportunities are created for mining due to developments in digital technologies, analytics, cloud and autonomous operations? (see The Industrial Internet, and How It's Revolutionizing Mining for ideas)

There are many possible themes, and you may hit on something that neither we, nor previous contestants have considered. This being the eighth year of competition, originality and a fresh approach are more important than ever. Whether you make your video serious, funny, musical, animated or a combination of these attributes, aim to maximize its potential to go viral.

Season 8 of SYTYKM also gives you an expanded opportunity to work in a shorter format. Future advertisers, here is your chance to communicate to the world what Ontario mining does and how it does it in a dynamic 15 second spot that builds the Ontario mining brand.

  • What makes Ontario mining special? 
  • Why would it appeal to investors and consumers?
  • What makes Ontarians proud of our mining industry?

In just 15 seconds, deliver a strong branding message that makes people take notice, and you could walk away with the $2,500 prize for the Best 15 Second Commercial. Demonstrate excellence in art direction with effective use of artistic and design elements, and you could win the newly-introduced $2,500 Best Art Direction in a 15 Second Commercial Award.

For more ideas and inspiration, and to take advantage of our monthly $100 social media draws, JOIN OUR ONLINE COMMUNITY.


All video submissions will be evaluated by an independent JUDGING PANEL of media and mining professionals based on:

  • Originality and creativity of concept - think outside the box!
  • Quality and accuracy of information - do your homework!
  • Effectiveness in communicating the benefits of mining to society - stay on message!
  • Production quality - make your brilliant idea captivating!
  • Adherence to the COMPETITION RULES - stick to the rules! 

In the past, the SYTYKM judges have seen quite a few videos that show essential things disappearing from our lives in the absence of mining. To stand out, go beyond this overworked concept. Think about taking a less conventional and a more journalistic approach - we're looking for attention-grabbing, thought-provoking, innovative mini-documentaries that highlight themes such as safety, environment,community development,high tech products,energy solutions, etc. What the judges are ultimately looking for is the perfect marriage of inspiration and realization. They offer the following additional tips:

  • Be original. Challenge yourself to think in ways that will likely build on the ideas of others, but not duplicate them.
  • Find a topic that you and your viewers can be passionate about and apply your unique voice and perspective to telling the story.
  • Take a personal approach. Talk about how mining affects your community, your friends and family, and what broader implications that may have.
  • Focus on safety during filming. When acting out mine practices, ensure that the appropriate gear is worn. Safety is the top priority for Ontario miners, and this should be reflected in the videos. 

  • Remember that clarity and logic are crucial aspects of good storytelling.
  • Take the time to research the topic and make sure that all your facts are correct.
  • Show genuine enthusiasm and care in the acting, presentation and details (spelling counts!).
  • Keep in mind that winning videos will be shown on large screens to a distinguished audience at the Royal Ontario Museum. Both the production quality and the content need to be appropriate. (To get a taste of what to expect at the awards ceremony, watch this video.)
  • Showcase your talents, whether it is the ability to create original music or to dig up interesting and important information.


Upload your completed video by the deadline of APRIL 4, 2016.  Anyone who submits before 11:59 pm on January 28, 2015, will be eligible to win the $500 Early Bird Prize

Uploading a video to SYTYKM is as easy. All you need to do is fill out an online form and select the file to be uploaded. The upload may take a few minutes, so be patient and wait for the confirmation screen to appear (do not hit the back button and disrupt the process).

In terms of supported formats, follow the YouTube Video and Audio Format RecommedationsIt is very important that you respect the artistic/creative community - make sure that your video does not infringe someone else's copyrights. Read up on copyright before you unleash your inner filmmaker.



  • Competition opens on November 2, 2015
  • Early Bird submissions due at 11:59 pm on January 28, 2016
  • Entries close at 11:59 pm on April 4, 2016
  • Judging Panel Evaluation Process April 5 - May 6, 2016
  • Voting for OMA Academy Award April 12 - May 6, 2016
  • Voting for Teachers' Choice Award April 12 - May 6, 2016
  • Winners notified by May 15, 2016
  • Awards Ceremony June 1, 2016 at the Royal Ontario Museum in Toronto

Lights! Camera! Action! 



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