Create a compelling 2-3 minute video clip that profiles the benefits of mining to society. You can work alone or get a group of friends together and work as a team.
Your video can explore a range of benefits that mining brings to society. This may include economic growth, employment opportunities and beneficial end-uses of mining products. You may decide to document how mining impacts various Ontario communities and how it contributes to building a better world.
Here are just some things to think about when planning your video:
There are many possible themes, and you may hit on something that neither we, nor previous contestants have considered. This being the eighth year of competition, originality and a fresh approach are more important than ever. Whether you make your video serious, funny, musical, animated or a combination of these attributes, aim to maximize its potential to go viral.
Season 8 of SYTYKM also gives you an expanded opportunity to work in a shorter format. Future advertisers, here is your chance to communicate to the world what Ontario mining does and how it does it in a dynamic 15 second spot that builds the Ontario mining brand.
In just 15 seconds, deliver a strong branding message that makes people take notice, and you could walk away with the $2,500 prize for the Best 15 Second Commercial. Demonstrate excellence in art direction with effective use of artistic and design elements, and you could win the newly-introduced $2,500 Best Art Direction in a 15 Second Commercial Award.
For more ideas and inspiration, and to take advantage of our monthly $100 social media draws, JOIN OUR ONLINE COMMUNITY.
All video submissions will be evaluated by an independent JUDGING PANEL of media and mining professionals based on:
In the past, the SYTYKM judges have seen quite a few videos that show essential things disappearing from our lives in the absence of mining. To stand out, go beyond this overworked concept. Think about taking a less conventional and a more journalistic approach - we're looking for attention-grabbing, thought-provoking, innovative mini-documentaries that highlight themes such as safety, environment,community development,high tech products,energy solutions, etc. What the judges are ultimately looking for is the perfect marriage of inspiration and realization. They offer the following additional tips:
Focus on safety during filming. When acting out mine practices, ensure that the appropriate gear is worn. Safety is the top priority for Ontario miners, and this should be reflected in the videos.
Upload your completed video by the deadline of APRIL 4, 2016. Anyone who submits before 11:59 pm on January 28, 2015, will be eligible to win the $500 Early Bird Prize.
Uploading a video to SYTYKM is as easy. All you need to do is fill out an online form and select the file to be uploaded. The upload may take a few minutes, so be patient and wait for the confirmation screen to appear (do not hit the back button and disrupt the process).
In terms of supported formats, follow the YouTube Video and Audio Format Recommedations. It is very important that you respect the artistic/creative community - make sure that your video does not infringe someone else's copyrights. Read up on copyright before you unleash your inner filmmaker.
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